Affordable Functional Treats Pet Parents Are Asking For
Wellness continues to be one of the fastest-growing categories in pet specialty—but many supplements come with high price points, complicated dosing, and slow sell-through. At The Pet Gourmet, we created a solution designed specifically for independent pet retailers: a Bulk Wellness Treat Line that delivers daily functional support in a craveable, affordable format.
Now available in 13 lb bulk boxes, this line makes it easy to bring wellness into your bulk treat section—where customers already love to shop.
Why Bulk Wellness Treats Work at Retail
Bulk treats remain one of the strongest traffic drivers in independent pet stores. Adding wellness functionality elevates that category even further.
Benefits for pet store owners:
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Strong value perception for supplement-conscious customers
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Lower price barrier compared to traditional supplements
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Excellent margins and flexible scoop-and-weigh pricing
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Encourages trial, repeat visits, and add-on purchases
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Easy to merchandise and educate at the bin
By offering wellness in bulk, you meet customer demand without overcomplicating the sale.
Good Health Starts with the Gut
Pumpkin Digestive Soft Chews
Digestive health is foundational to overall wellness. Our Pumpkin Digestive Soft Chews are super yummy functional treats designed to support daily digestion and gut health.
Made with pumpkin, ginger, and a pre- and probiotic blend, these chews make digestive support easy and approachable for pet parents.
Key Benefits:
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Supports healthy digestion and gut balance
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Includes prebiotics and probiotics
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Soft chew format dogs love
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Ideal for everyday use
Active Ingredients per Soft Chew (6 g):
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Cinnamon: 33.5 mg
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Ginger (Zingiber officinale): 16.8 mg
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Digestive Blend (Bacillus coagulans, Inulin):
1 Million CFU/g
Support Mobility & Movement
Soft Heart-Shaped Mobility Chews
Designed for dogs of all ages, our Soft Heart-Shaped Mobility Chews help support healthy hips, joints, and daily movement.
These baked chews are made with Glucosamine and Chondroitin, plus turmeric and yucca, offering daily mobility support in a flavorful format dogs enjoy.
Key Benefits:
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Supports healthy hips and joints
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Helps maintain mobility and flexibility
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Soft texture ideal for daily use
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Great option for aging or active dogs
Active Ingredients per Soft Chew (6 g):
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Turmeric (Curcuma longa): 22.8 mg
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Chondroitin Sulfate (Porcine source): 6.7 mg
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Glucosamine Hydrochloride (Shellfish source): 6.7 mg
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Yucca Schidigera: 2.0 mg
Directions for Use:
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1–25 lbs: 1 chew daily
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25–75 lbs: 2 chews daily
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75+ lbs: 3 chews daily
Shine Starts from Within
Soft Heart-Shaped Skin & Coat Chews
Pet parents are increasingly looking for skin and coat solutions, especially for seasonal dryness and shedding. Our Skin & Coat Soft Chews deliver essential omegas and antioxidants in a tasty, easy-to-use treat.
Made with real salmon, salmon oil, kelp, turmeric, and vitamin E, these chews support healthy skin and a shiny coat.
Key Benefits:
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Supports healthy skin and coat
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Rich in Omega-3 and Omega-6 fatty acids
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Soft, baked texture for daily use
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High palatability from real salmon
Active Ingredients per Soft Chew (6 g):
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Total Omega-3: 61.8 mg
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Total Omega-6: 22.1 mg
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Turmeric (Curcuma longa): 23.5 mg
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Dried Kelp (Ascophyllum nodosum): 11.7 mg
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Vitamin E: 1 IU
Calm Support When Dogs Need It Most
Soft Heart-Shaped Calming Chews
Stressful situations like fireworks, storms, travel, and new environments are common concerns for pet parents. Our Calming Soft Chews are infused with botanicals to support calm behavior—whether used daily or as needed.
Made with sweet potato and honey, these chews offer a soft bite and delicious flavor dogs appreciate.
Key Benefits:
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Supports calm behavior
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Can be used daily or situationally
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Botanical-based calming support
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Ideal for noise or stress-related events
Active Ingredients per Soft Chew (6 g):
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Chamomile Powder: 45.6 mg
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Passion Flower: 11.4 mg
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Valerian Root Powder: 11.4 mg
A Wellness Line Designed for Independent Pet Stores
Each product in our Wellness Line is:
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Available in 13 lb bulk boxes
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Designed for scoop-and-weigh merchandising
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Easy for staff to explain
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Affordable for everyday customers
This line gives retailers the ability to offer functional wellness without the supplement price tag, helping customers feel confident while keeping baskets full.
Bring Wellness to Your Bulk Section
With digestive, mobility, skin & coat, and calming options, this Wellness Line allows you to:
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Cross-sell functional treats
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Create seasonal wellness displays
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Educate customers without overwhelming them
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Differentiate your bulk section from big-box competitors
Because when wellness is simple, customers come back for more.
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